Their whole organization benefits because everyone is now pulling in the
same direction. A departmental consolidation threatened to wipe out best
practices developed over the last 4 years. By applying a process for using
different communications tactics and demonstrating how to contribute for
the good of the group, people are taking positive action. "I now
have a repeatable framework for presenting and selling, and it works!"
The result? A more cohesive, stable, and productive organization.
Letter from Nortel Networks
ADP put improved sales tools in place, and retained $100,000 in "bonus"
business along the way. Their sales force had few tools beyond a demo
of their software product, and sales were inconsistent from rep to rep
and month to month. Now they have powerful testimonial letters to use,
plus training on how to apply proof sources to get more sales. "Testimonial
letters from our current customers make it easier for our salespeople
to sell new accounts."
Letter from Automatic Data Processing
Akzo succeeded in getting their new software product in front of tough
prospects and separating themselves from the competition. "We were
at a loss as to how to approach the market with our new product."
From that start, they converted a tightly focused sales message into
a set of marketing tools that included presentations, demonstrations,
ROI illustrations, seminars, and trade shows. "It's great to finally
have consistency all through the sales process."
Letter
from Akzo Nobel
Kinetic Design found a way to do what they were good at and what they
loved to do, tripling revenues in only one year. They wanted to focus
their efforts and build their business, but were having trouble finding
the right focus. They discovered a way to have more fun, more earnings,
and fewer problems. "Wow, what a great time. We more than accomplished
our objectives." The founders capped off a record year by realizing
their exit strategy.
Letter from Kinetic Design
Now that deals are finding them, ASI is on track to double revenues
over last year. The complexities of their software offering made it
difficult to communicate their business case in an easy to understand
and memorable way. "Since you helped us name our core software
last October, we've been getting more positive decisions resulting in
more orders." With their new product name, a tellable story, and
a reseller program, opportunities are finding them, including their
first round of venture capital. After 12 years in business, ASI has
never been in more demand, or more profitable.
Letter from Applied Systems Intelligence
This consulting company was performing a product launch for a health
care client. Xperio needed additional resources to put together the
marketing and sales training plans and deliver the project on time.
"Their current tagline of "Better Information, Better Business,
Better Health" is a direct result of your help in nailing down
their brand identity." More important, the client is getting the
results they desired.
Letter from Xperio
IPG managed to double their revenues in only 60 days. John Lavell's
company was being pulled in conflicting directions before a simple strategic
plan, some product mix adjustment, and a little negotiation coaching
opened the floodgates. "We feel we are much better off now ...
more revenue, much higher margins, a strategic plan, and a simpler business."
John's out of the business now. He's since sold out and retired - at
age 45.
Letter from Iris Programmers Group
This dot-com needed a business plan to raise third-round venture capital
funding and quickly won $6MM. They had reams of disorganized content
that needed to be translated into a compelling, easy-to-read story,
a story that would motivate investors to get out their checkbooks. They
found their lead investors in less than 3 weeks. "Your efforts
will help us capitalize on this opportunity and bring the strength of
our business model to millions of people."
Letter from Clickandmove.com
