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Below are titles and abstracts to linked articles. We offer the abstracts so you don't waste time guessing at titles or reading irrelevant articles.
We also have a special section on "Business Book Reviews with Attitude" - not an article, but an extensive page of very brief opinions about scores of books to help you quickly choose winners and stay away from the losers.
Here is a quick link to our Reprint Policy should you want to republish what you find here."Six Key Elements for a Testimonial Letter"
All testimonial letters are not created equal. The ones full of gushy fluff are a waste of good letterhead. However, a good testimonial letter can offset any risk in the value proposition, increase customer loyalty, and get you more referrals. A good letter provides the reader with a shortcut to the good, sound, safe buying decision that they really want to make. Make sure six key elements are in the letters you harvest from your own customers, and watch your selling success take off.
Business Book Reviews with Attitude
Use these concise reviews to dodge the losers and read only the books that are going to improve your business now. Over 100 reviews of books on sales, strategy, innovation, and more. Searchable.
Common Words That Will Ruin Your Sale"
for a Cleaner, Clearer Marketing Message"
with a Tropical Attitude"
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