July 2, 1998
Thank you for your help in launching our new Stellix software offering for collision repair shops. It's been a pleasure working with you on various projects over the last few years. Your efforts and expertise in technology sales and marketing have made our team's efforts much more effective.
We were at a loss as to how to approach the market with our new product and I was less than excited about the generic messages that had been suggested. The tightly-focused sales messages that you created for us help us to break through to tough prospects and separate us from our competition. You produced a set of excellent marketing materials that have proven to be extremely valuable to our salespeople for delivering our unique message. It's great to finally have consistency all through the sales process. The presentations, demonstrations, and ROI analysis illustrations that you created for us are the best our organization has ever seen.
Your presentation skills are outstanding as evidenced when you trained our sales force to sell our software product. Then, when we called on you to create an animated PowerPoint presentation to use at our major trade show, you didn't let us down. Your presentation really brought people into our booth and, better yet, kept them there afterward. Many audience members said they were entertained as well as informed. The project seemed costly at first, but proved to be a real bargain when we saw the results we received.
You've been great at working with our other staff members. Your ability to get cooperation and results from our internal staff helps to keep things moving in a positive direction while keeping the total project investment down. We all appreciate your follow-through.
I just wanted to let you know about everything you're doing right so that you can do more of it for us! It's been great working with you. I'm looking forward to our next project together!
Bert van Duinkerken
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